Our ambassador for investment and economic diplomacy

Economic Diplomacy – The Indonesian ambassadors (ambassadors) spread around the world have been given new tasks, namely, to become ambassadors for investments and ambassadors for Indonesia’s exports to other countries. So we hope that there will be an increase in investments, which will be accompanied by a better checking account and trade balance in our country.

This matter came straight from the mouth of President Joko Widodo (Jokowi) when he opened the business meeting (RAKER) of the President of the Republic of Indonesia with the Foreign Ministry (Kimlu), at the palace. The state, in Jakarta, last Thursday (1/9), according to various media reports. . The business meeting was attended by 131 first-class representatives of the Foreign Ministry.


We have to admit that competition between countries around the world to attract investment, tourists and other business opportunities is currently becoming increasingly fierce. Diplomatic skills and innovation are critical factors in winning the global competition. Indonesia could not be less flexible than other countries. For this reason, our economic diplomacy still needs to be improved.


According to Peter van Bergijk (2009), economic diplomacy is a series of activities (relating to international methods and decision-making processes) related to cross-border economic activities (exports, imports, investments, loans, aid, and immigration) carried out by governmental and non-state actors in the real world.


Moreover, Bergik said that economic diplomacy activities include at least three things. First, using political influence and connections to enhance and / or influence international trade and investment, improve market performance and / or overcome market failures and reduce the costs and risks of cross-border transactions.


Second, the use of resources and economic relations to enhance politically stable cooperation and mutual relations in order to achieve economic security. Third, strengthening the appropriate political climate and international political economy environment to facilitate and institutionalize economic objectives.


There are also those who call economic diplomacy an activity carried out by representatives of countries with diplomatic status, starting with high-level decision-makers such as heads of state, ministers, parliamentarians, ambassadors and diplomatic envoys under their authority to promote business and investments. Opportunities between the country of origin and the country of destination. The main objective is to encourage business development through a series of promotional and business facilitation activities.

Apart from being a liaison between sellers, buyers and investors, the main function of an economic diplomat is to carry out marketing activities. Therefore, good knowledge and understanding of international marketing and field experience in the business sector are important assets that must be mastered by economic diplomacy actors to support the good progress of their efforts to promote and facilitate business in these countries. Of purpose.


Of course, we really hope that Indonesia can mobilize its truly capable diplomats to carry out our economic diplomacy missions in the countries where they are stationed. This will increase investment in our country and at the same time expand the export market for our products and significantly increase our business transactions.


Cyber ​​diplomacy


Apart from real-world diplomacy, diplomacy is equally important in cyberspace. Indeed, in the current digital era, cyberspace is an important field in international diplomacy. If it is able to manage and function properly, diplomacy in cyberspace can greatly contribute to improving the image of a country and winning global competition.


The birth of the internet, in the context of the development of information and communication technology, means that the flow of information is no longer maintained by a handful of individuals or groups. Anyone, as long as they have access to the Internet, can gobble up unlimited information. In addition, anyone can now produce information, valuable or not, and spread it throughout the universe quickly and in real time.


At the same time, and in a global context, rapid and significant advances in information and communication technology (ICT) have become important catalysts for social and economic development in various parts of the world. Thanks to this, diplomacy is now more open and able to reach a wider audience.


These developments have not only changed the patterns of interaction of diplomats, but also have enabled diplomats and state administration actors to communicate more fairly and effectively with the public. At the same time, the role of social media is increasingly contributing to a more open public interaction with decision makers at the government / state level. This requirement makes cyberspace today an important field of international diplomacy. Therefore, cyber diplomacy has become a necessity.


In his book The New Public Diplomacy: Soft Power in International Relations, Jan Milleson (2005) mentions that diplomacy in cyberspace is the result of various information and communication technology innovations that affect diplomacy. Diplomacy in cyberspace is often referred to as public diplomacy 2.0, digital diplomacy, or cyber diplomacy.


So far, there are two important aspects that determine the success of cyber diplomacy. First, the use of social media as a means of direct communication between the Ministry of Foreign Affairs and embassies and consulates with the public. Second, there is a Ministry of Foreign Affairs website (website) other than the embassy and consulate which contains direct information that is different from the country concerned.


Content is the main aspect of conducting diplomacy, including economic diplomacy, in cyberspace. Therefore, content uploaded through official government websites or uploaded through social media must always look attractive.

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