What is CEME?

What is CEME? CEME stands for “Community Education Management Exchange,” which is different from Continuing Medical Education. In 1983, Keith McCormack introduced systems of correlation, a data-mining system that compiled an unprecedented knowledge base of pharmacopeia and medical literature. With this technology, researchers are able to locate previously unknown relationships among product data associated with a licensed indication. These new insights may lead to enhanced brand awareness and increased sales.

This proprietary process developed by McCormack, a professor at the NUST School of Business, is a proven method for generating new business and separating a client’s brand from competitors. The secret is in the way that CEME solves the problem of available data. Individual pieces of information have little value in isolation. By combining different facts, researchers can create new teachings and products. This method is highly effective in a number of ways.

A proprietary process developed by McCormack, CEME generates new sales and differentiates a client’s brand from its competitors. It solves a fundamental problem in the field of education: there are too many facts. If we only examine a small fraction of them, we would not have a single new teaching. By combining disparate facts, new teachings and learning can emerge. This is the purpose of CEME. There are many ways in which this process can help a company.